Sow Good
Sector: Cloud Kitchen
Services: Visual Identity, Packaging Design
Year: 2023
Challenge
Position Sow Good as a premium vegan plant drink brand in a crowded market. Communicate the brand’s commitment to sustainability and wellness.
Solution
The Visual Identity, and Packaging elements were designed to reflect the purity of the plant-based ingredients, incorporating organic shapes and a soothing yet vibrant color palette inspired by nature.
Our Approach: Crafted in 2023, Mayfair’s visual identity was built around British and European sensibilities, reflecting the interiors and the elevated experience the founders aimed for. From the logo system to packaging and menus, we ensured every touchpoint mirrored their upscale, nightlife-first positioning.
We designed a brand experience that mirrors the elegance and warmth of the space itself. From refined interiors to signature cocktails, every touchpoint reflects a seamless blend of sophistication and energy. The identity extends beyond visuals and shapes how the place feels, inviting guests into a modern, high-spirited fine-dine experience.
The packaging echoed this duality sleek color palettes, striking typography, and subtle graphic textures that elevated the unboxing moment while maintaining a strong delivery presence.
We developed a cohesive identity system that flows through every brand touchpoint. From menus and aprons to signage and packaging, each element was designed with timeless elegance and meticulous detail. The result is a visual language that feels classic yet contemporary, perfectly capturing the essence of refined dining.