Sow Good
Sector: Cloud Kitchen
Services: Visual Identity, Packaging Design
Year: 2023
Challenge
Position Sow Good as a premium vegan plant drink brand in a crowded market. Communicate the brand’s commitment to sustainability and wellness.
Solution
The Visual Identity, and Packaging elements were designed to reflect the purity of the plant-based ingredients, incorporating organic shapes and a soothing yet vibrant color palette inspired by nature.
We built Rangini’s around a cheerful and inviting visual language inspired by its feel-good promise. The identity used bright, friendly colours and playful typography to communicate joy and inclusivity. The packaging design highlighted flavour variety while maintaining a clean and premium look suited for both retail and quick commerce platforms.
Wins: Successfully launched Rangini’s with six SKUs and primary packaging, helping the brand establish presence and visibility across quick commerce platforms.