Sow Good
Sector: Cloud Kitchen
Services: Visual Identity, Packaging Design
Year: 2023
Challenge
Position Sow Good as a premium vegan plant drink brand in a crowded market. Communicate the brand’s commitment to sustainability and wellness.
Solution
The Visual Identity, and Packaging elements were designed to reflect the purity of the plant-based ingredients, incorporating organic shapes and a soothing yet vibrant color palette inspired by nature.
Synchronised Color Palette
We developed a vibrant identity system that mirrors the playful spirit of the brand. The bold colour palette, expressive logo and cheerful packaging design work together to create a sense of joy and connection.
Every touchpoint, from store interiors to take-away boxes, reflects Froba’s mission to make everyday moments feel bright and memorable.
Extension to experiential branding
We extended the identity into packaging, menus and campaign visuals that radiate energy and playfulness. Each element captures the upbeat essence of the brand and connects with its young, expressive audience.
From the first sip to the final scroll, Froba’s world feels colourful, modern and full of joy.
Team
Brand Strategy & Creative direction: Chirag Puri, Tanmay Acharya
Architects: Netra Ajjampur, Murtaza Dhilawala, Ridhi Kishore, Aishwarya Patil
Project & Contractor Management: Aishwarya Patil
Graphic design & Illustration: Tanmay Acharya, Riya Waykar, Afeef Khan
Type design: Anshul Gupta, Tanmay Acharya
Copywriting: Kashish Choudhary, Riya Waykar
Photography: Aman Bumbrah