Sector: Cloud Kitchen
Services: Branding, Packaging
Design
Year: 2023
Challenge
Shanghai Shenanigans was entering an overcrowded cloud kitchen market in 2022 with an ambitious concept—serving bold Desi Chinese street food. However, the brand struggled to differentiate itself in a space where most identities leaned on predictable clichés or leaned too heavily on tradition. The packaging also lacked personality, affecting delivery unboxing impact and brand recall.
Solution
We built a brand identity that bottled the essence of an urban night-out, high energy wrapped in polished elegance. The design language balanced bold nightlife cues with refined detailing, creating an aspirational yet approachable vibe.
Our packaging served to an online customer based. The brand sold their products through online platforms like Swiggy & Zomato where convenience mattered the most.
We designed a bold, street-inspired menu that brings the chaos and colour of Asian street food to life The layout combines strong typography, vibrant red tones and playful food imagery, creating an experience that’s easy to navigate yet full of personality. Every detail was crafted to capture an energetic and mischievous spirit.
Designed a distinctive illustration-led packaging system using mobster motifs, quirky food characters, and urban Asian typography to maximize visual impact on delivery platforms.
