Sector:
Services: Branding, Packaging Design
Year: 2024
Challenge
Challenge
A key challenge for Froba was maintaining consistency in its visual identity, tone, and messaging across different platforms and customer touchpoints.
Outcome
Froba’s brand strategy was built around the themes of joy, creativity and connection positioning it as more than just a bubble tea brand, but as a creator of vibrant, memorable experiences
We developed a vibrant identity system that mirrors the playful spirit of the brand. The bold colour palette, expressive logo and cheerful packaging design work together to create a sense of joy and connection. Every touchpoint, from store interiors to take-away boxes, reflects Froba’s mission to make everyday moments feel bright and memorable.
We extended the identity into packaging, menus and campaign visuals that radiate energy and playfulness. Each element captures the upbeat essence of the brand and connects with its young, expressive audience. From the first sip to the final scroll, Froba’s world feels colourful, modern and full of joy.
The visual identity featured bright colour palettes, playful shapes and fluid typography that reflected the movement and fun of bubble tea culture. This cohesive system ensured Froba looked fresh, consistent and instantly recognisable across every platform and space.