Sector:
Services: Rebranding Packaging Design
Year: 2023
Challenge
MAPL is a heritage Ayurvedic brand based in Delhi, offering traditional wellness products adapted for the modern consumer.Create consistency in packaging and touchpoints as they used 2-3 logos differently for the past 10 years.
Outcome:
Got their identity & Packaging restructured. Solved inconsistency and redesigned 30+ packaging.20% Increase in Shilajit Sales. Better Recall Value with customers.
We unified MAPL’s fragmented identity into a single cohesive system streamlining logos, crafting a refined Ayurvedic-inspired visual language, and creating a scalable packaging framework for 30+ SKUs. The result: a modernized, consistent brand presence that reinforces MAPL’s credibility and recall in today’s market.
The brand underwent a complete rebranding to refresh its identity and packaging while staying true to its long-standing legacy. To bring consistency across all brand touchpoints, as MAPL had been using multiple logos and disjointed packaging systems over the past decade.
We began with an in-depth brand audit to identify visual inconsistencies across their product range and communications.
Team Logosaylove has done incredible Job and given our brand a completely bold and new identity. Your commitment to excellence has undoubtedly elevated our brand to new heights. Kudos on a job well done!!
Prakhar Maheshwari, Founder
Post Branding Success
20%
Increase
In Shilajit Sales
USA
Market
Scaled Internationally
50+
Products
In Design Progress
We redesigned the logo system, created a unified visual language, and implemented a scalable packaging framework that could be applied across categories. This helped create a strong, consistent presence both on shelves and in communication.