Froba Bubble Tea

Playful bubble-tea brand radiating joy and connection, with vibrant visual identity designed for fun, community and creativity.

Sector: QSR, Cafe Services: Brand Identitiy, Packaging Design
Year: 2023

Challenge

A key challenge for Froba was maintaining consistency in its visual identity, tone, and messaging across Zomato, Swiggy, and their in-store experience in Bengaluru.

Solution

We refined Froba’s brand foundations to align every touchpoint with its core themes of joy, creativity, and connection. The process included restructuring their visual identity system, elevating their communication style, and designing a cohesive packaging and collateral framework that worked across both online and offline environments.

Every asset was built to reflect Froba’s expressive personality while ensuring clarity and recognisability for customers in fast-moving digital contexts.

Synchronised Color Palette

We developed a vibrant identity system that mirrors the playful spirit of the brand. The bold colour palette, expressive logo and cheerful packaging design work together to create a sense of joy and connection.

Every touchpoint, from store interiors to take-away boxes, reflects Froba’s mission to make everyday moments feel bright and memorable.

Application to real life

We extended the identity into packaging, menus and campaign visuals that radiate energy and playfulness. Each element captures the upbeat essence of the brand and connects with its young, expressive audience.

From the first sip to the final scroll, Froba’s world feels colourful, modern and full of joy.