Sow Good
Sector: Cloud Kitchen
Services: Visual Identity, Packaging Design
Year: 2023
Challenge
Position Sow Good as a premium vegan plant drink brand in a crowded market. Communicate the brand’s commitment to sustainability and wellness.
Solution
The Visual Identity, and Packaging elements were designed to reflect the purity of the plant-based ingredients, incorporating organic shapes and a soothing yet vibrant color palette inspired by nature.
We unified MAPL’s fragmented identity into a single cohesive system streamlining logos, crafting a refined Ayurvedic-inspired visual language, and creating a scalable packaging framework for 30+ SKUs. The result: a modernized, consistent brand presence that reinforces MAPL’s credibility and recall in today’s market.
The brand underwent a complete rebranding to refresh its identity and packaging while staying true to its long-standing legacy. To bring consistency across all brand touchpoints, as MAPL had been using multiple logos and disjointed packaging systems over the past decade.
We began with an in-depth brand audit to identify visual inconsistencies across their product range and communications.
Team Logosaylove has done incredible Job and given our brand a completely bold and new identity. Your commitment to excellence has undoubtedly elevated our brand to new heights. Kudos on a job well done!!
Prakhar Maheshwari, Founder
Post Branding Success
20%
Increase
In Shilajit Sales
USA
Market
Scaled Internationally
50+
Products
In Design Progress
We redesigned the logo system, created a unified visual language, and implemented a scalable packaging framework that could be applied across categories. This helped create a strong, consistent presence both on shelves and in communication.