Sector: Fine Dine Restaurant
Services:
Branding, Packaging Design
Year: 2023
Challenge
Dwarka lacked a definitive nightlife identity, a place that felt both aspirational and energetic. The founders envisioned a space that brought the buzz of city nightlife to their neighborhood, without compromising on elegance or vibe.
Solution
We built a brand identity that bottled the essence of an urban night-out, high energy wrapped in polished elegance. The design language balanced bold nightlife cues with refined detailing, creating an aspirational yet approachable vibe.
Our Approach: Crafted in 2023, Mayfair’s visual identity was built around British and European sensibilities, reflecting the interiors and the elevated experience the founders aimed for. From the logo system to packaging and menus, we ensured every touchpoint mirrored their upscale, nightlife-first positioning.
We designed a brand experience that mirrors the elegance and warmth of the space itself. From refined interiors to signature cocktails, every touchpoint reflects a seamless blend of sophistication and energy. The identity extends beyond visuals and shapes how the place feels, inviting guests into a modern, high-spirited fine-dine experience.
The packaging echoed this duality sleek color palettes, striking typography, and subtle graphic textures that elevated the unboxing moment while maintaining a strong delivery presence.
We developed a cohesive identity system that flows through every brand touchpoint. From menus and aprons to signage and packaging, each element was designed with timeless elegance and meticulous detail. The result is a visual language that feels classic yet contemporary, perfectly capturing the essence of refined dining.