Sector:
Services: Visual Identity, Packaging Design & Collaterals
Year: 2023
Challenge:
Create a Guilt-Free frozen desserts brand that attracts a variety of audience from kids to old people
Outcome:
We released 6 SKUs and preliminary packaging for Rangini’s. Helped the brand get launched on Quick Commerce
We built Rangini’s around a cheerful and inviting visual language inspired by its feel-good promise. The identity used bright, friendly colours and playful typography to communicate joy and inclusivity. The packaging design highlighted flavour variety while maintaining a clean and premium look suited for both retail and quick commerce platforms.
Wins: Successfully launched Rangini’s with six SKUs and primary packaging, helping the brand establish presence and visibility across quick commerce platforms.