Shanghai Shenanigans
Sector: Cloud Kitchen
Services: Visual Identity, Packaging Design
Year: 2022
Challenge
Shanghai Shenanigans was entering an overcrowded cloud kitchen market in 2022 with an ambitious concept: serving bold Desi Chinese street food.
However, the brand struggled to differentiate itself in a space where most identities leaned on predictable clichés or leaned too heavily on tradition. The packaging also lacked personality, affecting delivery unboxing impact and brand recall.
Solution
We built a brand identity that bottled the essence of an urban night-out, high energy wrapped in polished elegance. The design language balanced bold nightlife cues with refined detailing, creating an aspirational yet approachable vibe.
Our packaging served to an online customer based. The brand sold their products through online platforms like Swiggy & Zomato where convenience mattered the most.
Intentional Logo Concept
We developed a vibrant identity system that mirrors the playful spirit of the brand. The bold colour palette, expressive logo and cheerful packaging design work together to create a sense of joy and connection.
Every touchpoint, from store interiors to take-away boxes, reflects Froba’s mission to make everyday moments feel bright and memorable.
The Menu Design
We designed a bold, street-inspired menu that brings the chaos and colour of Asian street food to life.
The layout combines strong typography, vibrant red tones and playful food imagery, creating an experience that’s easy to navigate yet full of personality. Every detail was crafted to capture an energetic and mischievous spirit.
The Menu Design
We designed a bold, street-inspired menu that brings the chaos and colour of Asian street food to life.
The layout combines strong typography, vibrant red tones and playful food imagery, creating an experience that’s easy to navigate yet full of personality. Every detail was crafted to capture an energetic and mischievous spirit.
Team
Brand Strategy & Creative direction: Chirag Puri, Tanmay Acharya
Architects: Netra Ajjampur, Murtaza Dhilawala, Ridhi Kishore, Aishwarya Patil
Project & Contractor Management: Aishwarya Patil
Graphic design & Illustration: Tanmay Acharya, Riya Waykar, Afeef Khan
Type design: Anshul Gupta, Tanmay Acharya
Copywriting: Kashish Choudhary, Riya Waykar
Photography: Aman Bumbrah