✦ Shanghai Shenanigans Visual Identity ✦ Shenanigans Visual Identity ✦ Shanghai Shenanigans Visual Identity ✦ Shanghai Shenanigans Visual Identity ✦ Shanghai Shenanigans Visual Identity ✦ Shanghai Shenanigans Visual Identity ✦ Shanghai Shenanigans Visual Identity ✦ Shanghai Shenanigans Visual Identity ✦ Shanghai Shenanigans Visual Identity ✦ Shanghai Shenanigans Visual Identity ✦ Shanghai Shenanigans Visual Identity ✦ Shanghai Shenanigans Visual Identity ✦ Shanghai Shenanigans Visual Identity ✦
Client: Divyesh Bhagat
Year: 2023
Place: Delhi, India
Work: Visual Identity & Packaging
Present in Delhi’s Karkardooma, Shanghai Shenanigans brings vibrant Desi-Chinese flavors on their customers’ plates and involving an authentic Chinese Food experience.
This cloud kitchen is all about giving you a taste of real Chinese spices mixed with Indian herbs, creating a delicious fusion.
The Beginning:
Shanghai Shenanigans started with a clear goal — to change how people see Chinese food in Delhi. They wanted to keep things authentic but also add a desi twist. The menu they crafted is a mix of spicy Chinese goodness and the aromatic herbs we love in Indian cooking.
Shanghai Shenanigans started with a clear goal — to change how people see Chinese food in Delhi. They wanted to keep things authentic but also add a desi twist. The menu they crafted is a mix of spicy Chinese goodness and the aromatic herbs we love in Indian cooking.
The Fusion Art:
What makes Shanghai Shenanigans special is their talent for blending Chinese techniques with Indian ingredients. Imagine the smoky flavor of Sichuan peppers meeting the fragrant curry leaves of India. It’s a delicious combo that captures the best of both food worlds.
Elements designed for Packaging and Store Branding.
In this case, we made sure that we use minimal brown packaging for all of our delivery foods (via Zomato, Swiggy & In-house delivery) and board banners that were used on offline spaces such as outdoor spaces near the cloud kitchen to gain the benefit of Takeaway delivery as well.
Menu Designing: For the Menus, we divided the Menu Types into two.
- Menu for Offline Customers (Printed): This Menu was uploaded on all the channels in a pdf/ jpg format. The objective of this menu was simply to communicate the online customers about the things we do.
- Menu for Zomato, Swiggy and Online Uploads: This Menu was uploaded on all the channels in a pdf/ jpg format. The objective of this menu was simply to communicate the online customers about the things we do.
