Sector: Cloud Kitchen Services: Branding, Packaging Design Year: 2023
Challenge
Shanghai Shenanigans was entering an overcrowded cloud kitchen market in 2022 with an ambitious concept—serving bold Desi Chinese street food. However, the brand struggled to differentiate itself in a space where most identities leaned on predictable clichés or leaned too heavily on tradition. The packaging also lacked personality, affecting delivery unboxing impact and brand recall.
Solution
We crafted a playful, Vibrant brand identity that matched the boldness of their flavor profile—cheeky, loud, and rebellious.
Designed a distinctive illustration-led packaging system using mobster motifs, quirky food characters, and urban Asian typography to maximize visual impact on delivery platforms.
Built a modular system that allowed the team to scale packaging SKUs quickly for new dishes, combos, and offers—without diluting the brand.
Solution
We crafted a playful, Vibrant brand identity that matched the boldness of their flavor profile—cheeky, loud, and rebellious.
Designed a distinctive illustration-led packaging system using mobster motifs, quirky food characters, and urban Asian typography to maximize visual impact on delivery platforms.
Built a modular system that allowed the team to scale packaging SKUs quickly for new dishes, combos, and offers—without diluting the brand.
Solution
We crafted a playful, Vibrant brand identity that matched the boldness of their flavor profile—cheeky, loud, and rebellious.
Designed a distinctive illustration-led packaging system using mobster motifs, quirky food characters, and urban Asian typography to maximize visual impact on delivery platforms.
Built a modular system that allowed the team to scale packaging SKUs quickly for new dishes, combos, and offers—without diluting the brand.
