Hills to Hands Spices
Built a farm-to-consumer spice brand that highlights the journey from India’s hills directly to the kitchen.
Sector: F&B Packaging
Services: Packaging Design
Year: 2022
Challenge
To create an upper-premium spices brand that appeals to the discerning Tier 1 audience while staying rooted in simplicity and trust.
Solution
We began by positioning Hills to Hands as a premium, origin-driven brand anchored in trust and transparency.
We crafted an earthy color palette for the packaging, paired it with clean serif typography, and built a minimal layout system that gave center stage to the product and its provenance.
The brand language stayed away from overused heritage cues, focusing instead on a contemporary, ingredient-first story that could resonate with a quality-conscious, urban audience.
Packaging Design
The packaging system was developed to maintain consistency across variants while allowing flexibility for different products.
Clear hierarchy, strong labeling, and balanced compositions ensured the packs remained both functional and visually appealing.
Team
Packaging Strategy & Creative Direction: Chirag Puri
Graphic design & Illustration: Neeraj Joshi Chirag Puri
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